24.08.2009

DirecType at Print 09: integrative image personalization solution for print and online applications

DirecType® Crossmedia for ambitious web-to-print applications • New product range meets all requirements

Dresden, Germany (August 24, 2009). DirecType, one of the world’s leading providers of image personalization software, will be using its appearance at Print 09 (September 11–16 in Chicago, booth 6446) to present DirecType Crossmedia – a new high-end integration solution which delivers image personalization for print and online applications and web-to-print projects. This new product is an image personalization solution for mailings, personalized calendars and web applications, e.g. e-mailings, e-cards and calendar-ordering tools. The live, web-based creation of personalized images and high-volume, automated generation of images for digital printing go hand in hand. The modular structure of Crossmedia ensures optimum usage of existing re-sources and integration of automatized image pro-duction into existing production workflows.

No click charges • Over 170 free motifs

With the Print and Online versions of its software, DirecType will be presenting products specially designed to meet the requirements of digital printers and online agencies. The two versions facilitate the creation of personalized images for digital printing and the live generation of images for web applications respectively. DirecType Crossmedia will be available at $13,999, whilst the Print and Online versions will be on sale for $11,999 each. DirecType Suite – an entry-level solution for small- and medium-volume mailings – will also be available at a price of $499.

These software prices are “all-inclusive” – there are no follow-up costs or click charges. Users also have access to over 170 free motifs. DirecType is available for Windows, Intel Mac and Linux, and facilitates cross-platform work processes. What is more, this stand-alone software is compatible with all VDP solutions.

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05.08.2009

DirecType at Print 09

Presentation of DirecType Crossmedia at Booth 6446

Dresden, Germany (August 5, 2009). DirecType, one of the world’s leading providers of image personalization software, will be appearing at Print 09 in Chicago (September 11-16). The company will be presenting its show highlight – DirecType Crossmedia – at booth 6446.

This integrative image personalization solution for print and online applications facilitates high-volume image production for mass mailings and the live output of personalized images on websites and in e-mailings. What is more, DirecType Crossmedia is the cross-media solution for web-to-print applications such as calendar or postcard portals.

The company from Dresden (Germany), will also be giving visitors to Print 09 the opportunity to purchase its DirecType Suite software for just $399 (was $499). This entry-level option enables users to create motifs for image personalization projects and automatically produce images for low- und middle-volume mailings.

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25.11.2008

Photowriter teaches photos to talk

Freeware version at photowriter.org · Full version for €10 · Junior and Pro versions also available

Dresden (25th of November 2008). Photowriter is a program which allows photo-realistic image fonts with variable texts to be integrated into images. This enables users to teach their own photos to talk — whether using words in the sand or a cloud text in the sky. Users can therefore make their images more personal and leave a lasting impression — for instance when creating party invitations or "thank you" notes. Photowriter features a modern, intuitive user interface and is available for free download at www.photowriter.org.

The full version (available for just €10) features even more font types and allows images to be saved either in a format optimized for email and internet or in print quality. A "Junior" version in a playful look designed for younger users is also available. Users who wish to have complete control over motif and font creation can opt for the Photowriter "Pro" version, which opens up a world of photo-realistic image font possibilities.

The above-mentioned software has been developed by Dresden’s Deutsch Technologies GmbH. The company’s DirecType program makes it one of the world’s leading providers of software for the photo-realistic personalization of images for professional print, web and mobile telephony applications. The company also provides a wide range of related services and solutions.

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13.10.2008

He who pays more only has himself to blame

Dresden (13 October 2008). DirecType Suite is the new complete solution for image personalization at a price of €399

With it, users personalize and produce images simply, quickly and economically — no follow-up costs per image, no expensive flat-rate, no restrictions. This opens up the possibility also for small digital printers, copy shops and advertising agencies to offer their customers image-personalized direct marketing products, e.g. mailings. The software can be purchased and downloaded at the website directype.org.

In addition, all users have access to the gratis data base with more than 150 finished motifs. "With DirecType Suite, we are presenting a complete solution for a new and much greater target group", says Christoph Deutsch, the managing director of Deutsch Technologies GmbH. "Up to now, the software solutions offered on the market were very expensive and only affordable for the few. Those times are now over! Now, also smaller providers can offer their customers the full program concerning direct marketing and image personalization.

As the only image personalization software worldwide, DirecType Suite can be used on small platforms — whether MAC OS, Windows or Linux — and is, at the same time, compatible with all VDP solutions. The stand-alone software offers five personalization styles and a number of additional effects and generates, when automated, enormously quickly any number of personalized images in current color spaces and picture formats.

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21.01.2008

DirecType 2.12: In the fast lane of personalised direct marketing

Deutsch Technologies is today unveiling an updated version of its image personalisation software, DirecType. The new release speeds up the production of personalised print work with an improved method of text analysis and its new slice setting, which is used to save just the variable section of the image. Version 2.12 now enables template images to be edited within DirecType itself. A new relief function has also been added to the font effects, complementing the existing contour, shadow and shimmer.

"In releasing the new version, we’re providing our customers with a further improved software package that combines individual image personalisation with great productivity", says Christoph Deutsch, CEO of Deutsch Technologies. Using DirecType, any image can be personalised and made ready for digital printing. The software thus opens up countless opportunities for targeted, fully personalised, one-to-one marketing. The intuitive user interface makes the extensive creative options easy to use.

A first impression of the software’s power can be gained from the free version, DirecType Designer LE, which can be downloaded from directype.org. DirecType Designer provides the full functionality. Other versions of the software enable automated production of personalised images using database-generated text files, plus live, online previews. All of the programmes are also available as Linux and Mac versions.

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